In 1976, we formally stated our guiding philosophy in "This We Believe." In this document , we express our beliefs in relation to the people to whom we are responsible and whose trust we must continue to earn.
Employees: We believe our fundamental strength lies in our people.
Consumers: We believe in earning the enduring goodwill of the people who use and sell our products and services.
General Public: We believe in being a responsible leader in the free market economy.
Neighbours and Hosts: We believe in contributing to the well being of the countries and communities where we conduct business.
World Community: We believe in improving international understanding